YouTube has jumped the live video bandwagon by rolling out the mobile live streaming feature. At the moment this feature is only open for channels which have more than 10,000 subscribers. This means that after testing and tweaking the feature, the feature will be rolled out to the rest of the users.
Google has been a little slow in working on bringing the option of live videos through smartphones or tablets, while users can live stream through a computer. In comparison platforms like Facebook, Instagram and Twitter are enjoying the benefits of Live Videos both for users and brands for increased engagement.
Now YouTubers will be able to live stream through the application from their smartphones and tablets. The app will have a button for mobile live streaming. Then users will have to set a custom title, choose whether you will enable or disable chat and then send a notification alongside the link to your subscribers and start broadcasting. Another feature that YouTube will employ is that of SuperChat, that will allow users to pay money so that their comment gets pinned to the top of the conversation and is not lost in the other comments during the live streaming.
Facebook Live has seen exponential growth over the last few months. Users, celebrities , politicians and even brands are using it to connect and engage with their audience. The ease of use and instant connectivity has made the feature quite popular. Now YouTube is also banking on that. That is why for the channels they have added the option of SuperChat so that YouTubers can earn too while chatting or live streaming so people start using YouTube over other mobile live streaming services.