You’ll find our next phone camera very compelling: Chialin Chang, HTC Chief Financial Officer

Alongside Samsung and LG who unveiled their flagships on the MWC event which took place earlier this week, HTC announced three new smartphones in their HTC Desire lineup: Desire 530, 630 and 825.Following the release, HTC  posted a teaser of their upcoming flagship, HTC One M10 on their official Facebook page which confirms the fact the smartphone might be coming soon.

In addition to that, HTC’s Chief Financial Officer, Chialin Chang, revealed some information regarding the camera which will be featured in their upcoming flagship – HTC One M10 (aka HTC Perfume). Mr Chang stated that ” after seeing what’s going on in the market ” HTC Perfume will be revealed with a ” very, very compelling camera experience.” Needless to say, the executive was pointing towards the recent release of flagships by Samsung and LG which featured amazing cameras. Apparently the company has decided to considerably improve their smartphone in this field as to counter the immense criticism they faced for their One M9.

This should be noted that the predecessor, HTC One M9, came with a 20 MP rear camera while the One M8 had a 4MP Ultra Pixel dual camera. Unfortunately both smartphones failed to provide decent quality of images, though it seems that this problem might be countered in the HTC Perfume. Reportedly the upcoming device will host a 12MP Ultra-pixel camera which will be capable of producing high quality images even in low light conditions.


As far as the teaser is concerned, it features a silhouette of the smartphone which somewhat reveals metal made One M10 ( HTC Perfume) with chamfered edges. The image also contains the hashtag #powerof10 which point towards its high end performance capabilities. Reportedly, HTC Perfume will be featuring a Qualcomm Snapdragon 820 chipset which will definitely make it a worthy competitor of the other major flagships by tech giants like Samsung and LG.

Apart from the that, there are no official statements regarding the components being used in the smartphone. Though according to solid rumors and reports, HTC One M10 will be unveiled with a 5.2-Quad HD (1440 x 2560 pixels) display, fingerprint scanner embedded inside a home button, a 12 MP UltraPixel rear camera (as mentioned earlier) combined with dual-tone LED flash, 4 GB of RAM and 32/64 GB of expandable memory. Needless to say the smartphone will be running the latest Android Marshmallow which comes with new features like Google Now on Tap, Doze and a completely redesigned app icons.

See also: OnePlus 3 will launch in second quarter of 2016 – Official statement

Further reports claim that HTC Perfume might be unveiled in March while it won’t be available until later May. So stay tuned to get access to latest developments on this topic.

Also have a look at these rumored images of HTC One M10:

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