Even though the Fitbit Surge was supposed to launch is 2015, it is out for a limited release for the people who showed an early interest in the device and signed up for getting news about it. It looks like some lucky people are going to get a lovely surprise.
Fitbit is a San Francisco based company who ventured into the tech world with their fitness tracking devices in 2008. Making health and fitness their primary target, the company since then has launched various devices like Fitbit Ultra, Fitbit Flex and FitBit Charge to name a few.
Let’s discuss the device’s specifications to see what it has to offer. The company calls Surge a ‘fitness super device’. With this device the company is venturing into the smartwatch arena, by making the Fitbit Surge not only fitness and a health tracker but enabling it with functions like the text and call notifications and the ability to control music.
The spiffy device is equipped with an 8-sensor technology, along with GPS tracking. The device not only monitors your heart rate but records how many steps one, distance covered, calories burned and sleep quality as well. The smartwatch can sync with smartphones and provide all of the information and progress visually in form of graphs and statistics so one stays on track. The battery of the device can last up to 7 day and currently it comes in three different colors like Black, Blue and Tangerine.
Well it’s an interesting marketing strategy, get out a couple of products out in the market, so the users use them and brag about its performance (given it performs as well as it claims to). And by the time the launch date comes by, the hype on the device propels people to line up to buy this beauty.
The FitBit Surge will retail at 249$ and will be launched, apart from the limited release now somewhere in January, 2015. So are you looking forward to this fitness smartwatch, let us know what you think.
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