According to the reports out today, it looks like that Samsung will be launching its first Tizen powered low-end smart phone in India. Seems like a smart choice of market to test out their new low-end economical product. Initially Samsung was going to introduce a Tizen powered smartphone in Russia in Q3, but they reworked those plans, stating that they wanted to work on honing the operating system.
Tizen is a Samsung owned operating system, which till yet has not been used for any of the smartphones but it has been used in its’ smart watches: the Gear S, Gear 2, and Gear Neo. Samsung smartphones make use of the Google powered Android operating system, the development of their own operating system points to the fact that Samsung wants to offer something different to its consumers and apart from that they want to lessen their dependence on Android.
The report suggested that the company would announce its plans on 10th December. This has not yet been confirmed by the company representatives. Samsung through this low-end device is set to regain their lost market in Asia, due to competition provided by local manufacturers like Xaomi in China and Micromax in India.
As far as reported specifications for the device go, it will have a 4 inch 480 x 800 display. It will be equipped with a dual core 1.2 GHz Spresdturn processor, a 512 mb RAM and a dual sim capability. It will sport a 3.2 MP rear and VGA front camera. Specification wise it does not present anything new, its only saving grace would be an impeccable operating system powering the device to a new level.
Even being a low end smartphone, the Tizen powered device would have to offer the consumers something unique that would tempt them to trade in their cell phones for this one. This currently seems to be the only way Samsung can recapture their lost ground in Asian markets. Unless and until it’s brining something new, it would have a difficult time competing with manufacturers like MicroMax in India.
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