Samsung did not announce any smartphone at the CES in their press event held yesterday. The upcoming high-end smartphones the Galaxy S6 and Galaxy S6 Edge will be unveiled for a selected group of partners at the event. Maybe we will hear something in a few days related to development regarding these smartphones. Well a new series by Samsung was announced, not at the CES but at an Indian launch event of Galaxy A3 and Galaxy A5. The company announced the Galaxy E series and unveiled the first smartphones from this series, the Galaxy E5 and Galaxy E7.
The company staying true to their plans drawn last year of streamlining their products, are now using alphabets to define the series instead of names, good start by the way. The Galaxy E5 and E7 can be seen as cheaper alternatives to A3 and A5. The Samsung Galaxy E5 sports a 5-inch HD Super AMOLED display, an 8-megapixel main and 5-megapixel front camera. The device is powered by 1.2GHz quad-core processor and is equipped with 1 GB RAM and 16 GB internal storage with a microSd card slot. It will be powered by a 2400mAh battery and will support a dual-sim capability.
Galaxy E7 has a bit advanced specs than E5 and is categorized in the high mid-range category. The smartphone sports a 5.5-inch HD display, with a 13-megapixel rear and 5-megapixel front camera. Galaxy E7 is power by 1.2GHz quad-core processor and will be equipped with a 2 GB RAM and 16 GB internal memory which is extendable. The device will also support a dual-sim capability and will be powered by 2950mAh battery. Both of the smartphones will run on Android 4.4.4 KitKat with Samsung’s own TouchWiz UI and they will be update to Lollipop. The Galaxy E7 will retail at $363 (23,000 INR) and Galaxy E5 at $305 (19,300 INR).
The smartphones will first be launching in India on 20th January. No information about whether these smartphones will be going to other international markets was given. Samsung through the new launches in Asia and especially in India wants to regain its position as a market leader, for that the company faces increased competition by local and Chinese manufacturers who are producing advanced specs smartphones with an affordable price tag. So Samsung will have to work really hard to beat the competition and it would be a good thing if they look and learn what their competitors are doing.
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