Samsung is heading to China with its new smartphone from the Galaxy E series, E7. Initially the phone was unveiled in India at the launch event of Galaxy A3 and A5. At that point the company did not announce the launch schedule for other countries but now it looks like that they are taking their wares to new markets. New report out suggests that Samsung E7 was certified by TENAA, so that means that the Chinese consumers will be looking at a new Samsung device soon.
Galaxy E7 falls in the high mid-range category. The E-series smartphones are supposed to be a cheaper version of the A-series smartphones. The smartphone sports a 5.5-inch Super AMOLED display. The device is powered by 1.2 Ghz Qualcomm Snapdragon 410 quad-core processor, accompanied by a 2 GB RAM and 16 GB of internal storage which is extendable up to 64 GB. E7 sports a 13-megapixel main camera and a 5-megapixel selfie shooter. The smartphone will be powerd by a 2950mAh battery and will also support a dual-sim capability along with 4G LTE connectivity. It will run on Android 4.4 KitKat with Samsung’s own TouchWiz UI and will be updated to Lollipop in the near future. In Indian Galaxy E7 retails at $360, the price set for the Chinese market is not confirmed yet.
Samsung is already in trouble in the Chinese market due to the competition presented by local companies like Xiaomi, Meizu and Oppo to name a few. The philosophy followed by these companies is to provide users value for the money spent, so we find products with great specs and a very affordable price tag. So the Chinese consumers who already have a vast pool of local products to choose from, why would they go for a Samsung smartphone which is expensive in comparison to the smartphone with same specs. Our current assessment based on the knowledge of the Chinese smartphone market, Samsung is in for a tough time again this year. Unless they get out of the denial mode about upcoming Chinese companies beating them at their game, they may very well see their sales graph dipping.
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