IFA 2014 Preview: Expectations From Samsung, Sony, Microsoft, Huawei, and Asus


Just a few days to go and all the techie geeks from all around the world will gather at one of the biggest tech events of the year, the Internationale Funkausstellung, commonly known as IFA, that takes place in Berlin, Germany. Usually this is the best time after the MWC (Mobile World Congress) when all the biggest tech giants take the advantage of the limelight of this event and pull the curtains off from their mainstream gadgets to stand at a best spot. Since some big names like Samsung, Sony, Microsoft and some others are going to make the best of this event this year, here’s a list we’ve created about what we expect from all the giants to introduce.

What to expect from Samsung

Since 2011, Samsung has been making the full out of the IFA event every year. Samsung introduced its very first phablet device, the Galaxy Note, that also gave other tech giants a new target to follow resulting in setting a great trend of a device smaller than a tablet and a little bigger than a smartphone. We saw the Galaxy Note 2 at IFA, 2012, Galaxy Note 3 at IFA 2013 and it’s pretty much obvious that the Galaxy Note 4 is on the way on September, 3 at IFA, 2014.

Leaked-Note-4-photo (1) Leaked-Note-4-photo

Out of the two episodes of Samsung’s exclusive unpacked event, Samsung dedicates the second episode to it’s phablet since it introduced this new concept and this time at the unpacked event 5’s episode 2, we are going to get our hands on the Galaxy Note 4. It’s been too long since we have been coming across a number of rumors, a number of leaked pictures and so many speculations about the Galaxy Note 4 every minute, but all of the hype and anticipation will suddenly come to an end just in 2 days.

The Galaxy Note 4 is expected to spot a QHD display, an ultrasound S-Pen, a RAM of 4GB. The device will be either powered by Qualcomm’s Snapdragon 805 CPU or Samsung’s very own Exynos 5 Octa Core CPU. Samsung did add to the hype about the Galaxy Note 4 by bringing up a number of teasers hinting at the next phablet, out of which a few are shown below. You may read what we know so far about the Galaxy Note 4 to have a better idea about this device.

Samsung Gear VRSamsung-patent-for-a-Google-Glass-like-device

Besides the Galaxy Note 4, Samsung is expected to introduce smart goggles named as the Gear Glass, probably a rival to the Google Glass, and Gear VR, a rival to the Oculus-Rift. A number of leaks has added to the existence of these aforementioned gadgets and there’s a great chance that Samsung will bring up these two to add more to its pocket.

Expectations from Sony

Just like Samsung, Sony has been scheduling its events at IFA for the last few years. We saw the unveiling of the Xperia Z1 at IFA 2013, and then Sony brought up the next flagship, the Xperia Z2 at MWC, 2014 now that the next big event is on the door, we are expecting Sony to unpack the Xperia Z3, besides that Xperia Z3 Compact and Xperia Z3 Tablet Compact are also expected. Sony’s this year’s event has been scheduled for September 3, 2014. A series of leaked image has already given us a great idea about how the actualy device is going to be like.

z3-1 z3-8

The Xperia Z3 is going to be the next mainstream device while the Xperia Z3 Compact will probably be the mini variant of this device and the Z3 Tablet Compact will be the bigger variant of the Xperia Z3. Sony has also released a teaser video regarding its IFA event that adds life to a number of rumors. Check out all we know about the next Xperia device.Xperia Z3 Compact


MicrosoftLumia IFA 2014

Rumor mills have taught us that Microsoft is set to release two new Lumia devices, probably the Lumia 730 and the Lumia 830 on 4th of September, 2014. The Lumia 730 is going to be a low-end device having a 4.7-inch screen with 720 x 1280 pixel resolution atop. Qualcomm’s Snapdragon 400 SoC will be used to power up this device while a RAM of 1 GB will be there. The device will have a 6.7 MP shooter at the back and a 5 MP shooter on the front for the Selfies and video calls. A dual SIM variant of the Lumia 730 is also expected. With a 5 MP shooter on the front, Microsoft seems to enter the latest trend of Selfie-specific smartphones to give a tough competition to its rivals.

Lumia 830 will be a new addition to Microsoft’s upper mid-range devices. According to the available info, this device will have a 13 MP camera at the back. Both the Lumia 730 and 830 will be running on Windows 8.1.


hu4Smartphone giants are focusing more on the build quality of their products and it looks like Huawei is planning on bringing up something premium to its users and stand in line with the high end smartphones of the rivals.  Huawei is going to unveil its next flagship device on September 4, 2014. Rumors have it that the next device will either be Huawei Ascend D3 or D7 and it will have a metal build.

hu1 hu2 hu3

On the spec end, Huawei’s next flagship will sport a 6-inch screen with a QHD display (2560 x 1440 pixels). The device will be powered up with Kirin 920 Octa Core SoC and a RAM of 3 GB will be placed under the hood. Internal storage will be 16 GB. A 13 MP shooter will be fixed at the back while a 5 MP on the front. Leaked pictures of this device have suggested that there’s an opening at the back panel of this device that purportedly has a finger print sensor under it. Huawei is also expected to release a lighter version of this device with a full HD display and a 2 GB RAM. These devices will run on Android 4.4.4 KitKat having Huawei’s very own EMUI 3.0 UI atop.

Recently another Huawei device, that appears to be mid-range has been caught up in the wild. The device, that allegedly have a model name  Z100-CL00 has a 720 x 1280p display, a RAM of 1 GB, 16 GB internal storage and a CPU clocked at 1.6 GHz. The device also appears to have dual SIM capabilities, and a fingerprint scanner is expected to be a part of it as well. Nothing much can be said about this device as it might turn out to be a mini variant of Huawei’s next flagship, the best for now is to keep our eyes on the September 4 event for Huawei. Furthermore, Huawei Ascend Mate 7 will be a part of the show as well.


Asus has its press event scheduled for September 3, 2014. Some rumors that emerged up few days back have suggested that Asus is working on a smartwatch that probably will run on Android Wear, Google’s Android OS for wearables.  Besides this smartwatch, Asus is reportedly working on Padfone device as well so far known as the Padfone X Mini.AsusSmartWatch

That’s all. We definitely will be covering up all of these events once these are live. Stay tuned with us till then. Don’t forget to check out the iPhone 6 in pictures so far.

Source: PhoneArena

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