Google is set to make its mark in the Asian smartphone market through the Android One brand. The company has already launched its smartphones in India and now is focusing on key markets like Nepal, Bangladesh and Sri Lanka. Their latest initiative for Bangladesh is Symphony Roar A50. Android One works with local manufacturers to produce a smartphone, for the Roar A50 they collaborated with Symphony.
The Symphony Roar A50 will be powered by a quad-core 1.3 GHz MediaTek MT6582 processor, and will be equipped with a 1 GB RAM and 8 GB of internal storage which is extendable. The smartphone will sport a 4.5-inch 480 x 854 IPS display and a 5-meapixel rear and 2-megapixel front cameras. The device will support a Wi-Fi and 3G connectivity. Symphony Roar A50 will run on Android 4.4 KitKat and will be updated to 5.0 Lollipop. The best thing about the Android One smartphones is that they will get direct OS updates from Google, just like the Nexus series. The Symphony Roar A50 currently is available for pre-orders at the Banglalink website. The consumers will get 1GB of 3G data free for the first month and then 300 MB of 3G data will be given each month so that the device will stay updated.
Symphony Roar A50 is an entry level smartphone, which will retail at $110. Caesar Sengupta states that Google’s aim is to ‘give people a high quality mobile experience for an affordable price’. Google is honing on the potential the Bangladeshi market represents currently, which is evident from one of the report cited by PcWorld, which states that smartphones sales increased in Q3 in the country by 220%. Android One is a company which is still in its formative years and in India, where it started its journey from is not very successful, but you never know when the tide changes. If they play smartly understanding the market and the consumer needs, they have a good chance of making an impact.
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